James passion for the design and production of diamonds was such that it led him to set up the original business in 1974 designing and crafting diamond” rings, using natural diamonds. Demand grew consistently leading to the establishment of JewelleryWorld online in 2008, however we still manufacture one-off items to customer design.
“We established a tradition of quality with our diamonds, then gold jewellery, always bearing the British Assay hallmark, delivering to both trade and domestic customers for 25 years. From small beginnings we now deliver diamonds and gold jewellery worldwide. Customer value remains at the forefront, imbuing long term confidence”.
James maintains passion in both design and attention to detail, understanding that every customer may be purchasing a unique treasured item. JewelleryWorld.com has seen more than 500,000 customers since the business started, with many becoming repeat customers. James says “once customers gain confidence and understand our passion for diamonds and jewellery they always return, from mother to daughter, from father to son”.
Like every business we have adapted to the world of online jewellery bringing changes and benefits particularly as we were able to further extend our product ranges to include Sapphires, Emeralds and Rubies. Customers purchase confidently as they are able to compare price and quality in real time online and can view all our products at their leisure, asking questions at any time.
We believe that jewellery should be affordable to everyone and still be top quality.
We work with the best precious metals, high quality diamonds and gemstones, to make sure our jewellery will bring you and your loved ones a lifetime of joy and memories.
We design and create hundreds of jewellery styles at our own workshop, this freedom gives us the ability to be affordable and yet offer you a brilliant price!